It's nice to see you.

Thanks for stopping by. I'm a marketer with deep roots in the semiconductor, developer, and AI ecosystems. This is my exhibit space for work projects and personal writing. Open to conversations about marketing, communications, and strategy roles.

  • Managed developer content strategy across owned platforms, contributing to a 167% YoY increase in reach, 154% increase in engagement, and 674% increase in total views
  • Owned launch content for Nemotron 3 and Cosmos, reframing model stories around developer use cases, sharper creative, and clearer product value
  • Drove pre-launch and launch social for DGX Station, turning a planned influencer seeding moment into a teaser-led partner campaign with Dell
  • Crafted social strategy for GTC, CES, and Computex, balancing community-native creative with technical explainers, partner amplification, and creator collaborations
  • Built internal reporting and newsletter automations with Claude Cowork, and piloted an internal influencer program for DevRel, researchers, product leaders, and thought leaders
  • Directed social and channel strategy for global Ryzen and Radeon hardware launches, coordinating across GTM, product marketing, regional teams, agencies, and external partners
  • Identified an untapped technical and gaming audience segment and launched AMD's first short-form video strategy, growing the program to 250K+ followers and 1.2M engagements in its first year
  • Coordinated co-marketing initiatives with global ISVs, game publishers, and creator partners, including Bethesda and Activision
  • Translated software optimization and hardware performance stories into audience-facing launch narratives across product and partner campaigns
  • Earned three AMD Spotlight Awards for leadership on high-impact global product launches and events